That's why Messi wore traditional Saudi costumes

Legendary soccer star Lionel Messi has worked as a goodwill and brand ambassador for various projects in Saudi Arabia. This time he is the ambassador of Saiyar, a famous luxury clothing brand in the country. In this sequel, he appeared wearing the country's traditional costume.

Recently, Lionel Messi was seen wearing a white robe and a red and white keffiyeh or scarf in several videos and photos on the social media Instagram. The photo was shared from Sayyar's page.

This video shows Lionel Messi adjusting his scarf in front of the camera. At the end of the video, Messi is seen holding a box of oranges from Thayer. More photos of Messi were also posted on the site.

But this is not Lionel Messi's first work in Saudi Arabia. He has previously worked with national tourism authorities. He became an ambassador for the Saudi government to emphasize the government's slogan: "Saudi, welcome to Arabia."

Lionel Messi then went on a family trip to At-Turaif in Saudi Arabia in May last year. As part of his Saudi tourism campaign, he visited the 300-year-old UNESCO-recognized historic site in Diriyah, Saudi Arabia.